You're already paying for leads. Stop losing them.
Kai Labs builds the systems that turn the calls, forms, and after-hours messages you're already getting into booked jobs — instant estimates, 60-second lead response, and automation built by someone who spent 8 years inside service businesses. Not another marketing agency. The infrastructure that makes your marketing pay.
Your marketing isn't the problem.
What happens after the lead is.
of customers buy from the business that responds first. Not the best one. The fastest one.
is how long you have before a lead goes cold. After that, your odds of connecting drop off a cliff.
is when homeowners actually research their project — and when nobody at your company is answering.
Every dollar you spend on ads, SEO, or referrals fills the bucket. We fix the holes in the bucket.
Two steps. No mystery.
We build your system
A one-time build, scoped on our first call: a conversion-ready website, an instant estimate tool, 24/7 AI intake, or the automation your operation is missing. Live in 21 days — guaranteed.
We keep it earning
Monthly partnership: hosting, monitoring, edits, and one new automation or improvement every month. Your system gets better every quarter you're with us — it never rots.
When you outgrow the menu
Photo pipelines, internal ops tools, integrations with your CRM and field software. Scoped individually for businesses with bigger, weirder problems. We like those.
Straight numbers.
No "contact us for a quote" games.
The Install
Your lead-conversion system, built and launched. Scoped to what your business actually needs.
One-time · Most builds land $1,497–$3,497
- Conversion-ready website or system build
- Instant estimate tool for your trade
- 24/7 AI intake that answers at 11pm
- Every lead texted to you in under 60 seconds
- Wired into your CRM and phone
- Live in 21 days — guaranteed
The Run
We operate, improve, and expand your system every month. This is where the compounding happens.
$1,497/mo · Founding rate for the first 5 clients only
- Everything in your Install — hosted, monitored, maintained
- One new automation per month for your first 3 months, then improvements as your business needs them
- Unlimited small edits & fixes
- Monthly report: leads captured, response times, what's next
- Direct line to the person who built it (me)
- Month-to-month after 90 days — leave anytime, keep everything
Custom Systems
Photo-tagging pipelines, internal tools, ops automation — for businesses past the starter problems.
Fixed scope, fixed price, honest timelines
- AI photo & document pipelines
- Internal ops tools your team actually uses
- CRM, field software & back-office integrations
- Built with your team, owned by you
- Priority access for Run clients
Founding rate honesty: I take 5 founding clients so every build gets over-delivered. When they're gone, they're gone.
Saying no should feel riskier
than saying yes.
Live in 21 days
Your system launches within 21 days of kickoff. Not "we'll circle back next quarter" — a hard date you can plan your season around.
60-second lead response, logged
Every lead your system captures gets answered and texted to your phone in under 60 seconds. We show you the log — you don't have to take my word for it.
Pays for itself in 90 days
If your system hasn't produced at least one booked job you can trace back to it within 90 days, I work free until it does. In your trade, one job covers months of this.
No hostage-taking
Month-to-month after the first 90 days. Cancel anytime. Your site, your data, your automations — you own all of it, and it leaves with you.
The fine print, in plain English: the 21-day clock starts when I have your content, access, and a returned kickoff form. The 90-day guarantee applies to Install + Run clients. That's the whole fine print.
"I'm already spending money on marketing. Why wouldn't I just spend more on that?"
Because more water doesn't help a leaking bucket. If leads come in after hours and nobody responds until morning, more ad spend just means losing more leads, faster.
Marketing agencies get you found. That matters — keep doing it. But being found at 9pm on a Saturday is worth nothing if the homeowner can't get a ballpark price, can't get an answer, and your competitor calls back first on Monday.
We're not a replacement for your marketing budget. We're the reason it stops leaking. The businesses that get the most from Kai Labs are exactly the ones already spending on ads and SEO — because they have the most leads to lose.
Built by someone who's been on your side of the counter.
I'm Fausto Rodriguez. Before I wrote a line of code for a client, I spent 8 years inside service businesses — roofing, metal buildings, windows, concrete. Selling the jobs, chasing the leads, watching them die in voicemail.
Most developers have never priced a roof. Most marketers have never lost a lead to a slow callback. I've done both — which is why everything Kai Labs builds is aimed at one thing: the moment between "lead comes in" and "job gets booked."
Kai Labs is small on purpose. You talk to the person who builds your system. That's the whole org chart.
Asked before you ask.
What if I already have a website?
Even better — the Install gets cheaper. We bolt the conversion system (instant estimates, AI intake, speed-to-lead) onto what you have, or rebuild only what's costing you leads. The scope call sorts this out in 20 minutes.
Do I have to sign a long contract?
No. The Run has a 90-day initial term — enough time for the guarantee to mean something — then it's month-to-month. If we stop earning it, you walk, and everything we built goes with you.
What does "one new automation per month" actually mean?
For your first three months, we ship the highest-leverage improvement each month: automated review requests after a job closes, missed-call text-back, follow-up sequences for unclosed estimates. After that foundation is in, we build as your business needs it — real improvements when they matter, not busywork to justify an invoice.
Is this a marketing service? Do you run ads or SEO?
Not our focus — we've done marketing and design work in the past, but Kai Labs is built around what happens after the lead arrives: capture, response, booking, and the systems behind them. That said, if the basics are costing you jobs, we'll fix them as part of your Install — Google Business Profile setup and optimization, technical SEO, and automated review requests are all fair game. Ongoing ad management and content marketing, we'll point you to people who do that well.
Why is the founding rate limited to 5 clients?
Because I over-deliver for every client, and there's one of me. Five founding clients means every build gets full attention and every guarantee is easy for me to honor. The rate is locked for life for those five — it will not be offered again.
What trades do you work with?
Service businesses — roofing, HVAC, windows, concrete, metal buildings, pools, plumbing, and neighbors. If your business runs on leads, estimates, and crews, we speak your language.
One 20-minute call.
Zero pressure. Real numbers.
We'll look at where your leads are leaking, I'll tell you exactly what I'd build and what it costs, and if we're not a fit I'll say so and point you somewhere better. That's the whole call.
Book a Fit Call Or start with the free Business Leverage Scan →